Building Japan’s Impact Economy Case Series

Odera explains, “If we want to create impact across Japan, we will need to explore ways to help coordinate stakeholders at local levels. I also think working with startups we can utilize their technology and innovation.” Japan Post Insurance (Kampo or JPI) Opportunity for impact innovation by linking investment to long-standing relationships with local communities Kampo’s roots are in local post offices that have been providing postal, insurance, and banking services and have been supporting local infrastructure throughout Japan. Before the insurance company went public in 2007, its heartbeat was centered on the local communities. This deep connection between postal workers and local residents based on post offices throughout Japan remains part of JPI’s culture. These relationships remain today with its more than nineteen million customers. This commitment to the needs of local communities makes the organization unusual among investors. It is natural for it to care about community and help define impact. The IMM opportunity for Japan Post Insurance JPI is uniquely positioned to use its relationship with community and customers to help understand their needs and interests and develop impact measurements that are local- centric and can potentially shape investment opportunities in childcare, eldercare, food security, energy security, health care, climate transition, and entrepreneurial investments. It can think creatively about how to measure local impact through these relationships with customers and communities through its country-wide network. Balancing fiduciary responsibility with country-wide improvements At its core, Japan Post Insurance operates with a fiduciary duty—ensuring that the money entrusted to it is securely managed and generates strong returns. But with approximately ¥60 trillion in assets, the company sees itself as more than just a financial institution. It has the influence—and the responsibility—to contribute to Japan’s long-term sustainability through its investment activities. According to Hiroyuki Nomura, Operating Officer and Senior General Manager, Investment Planning Department, “Ideally, when we return the funds, customers would feel a sense of joy knowing their money contributed to creating a better society in certain areas. It would also be wonderful if future generations can live in an improved country because of the investments made during that time.” 114

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Ten Years in the Making

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