Complex Systems Require Systems Solutions These complexities—balancing ambitious visions for the future of human-nature interactions with the need for financial sustainability—confront SIIF, potential new investors, and A0. Yuya Kato explains systems thinking as a model that “… requires looking at problems not in isolation, but as interconnected pieces that influence one another. It’s about understanding where leverage points exist and how small interventions can lead to significant, lasting change.” 38 Other entrepreneurs face similar complex issues relocating to rural communities. A0 and SIIF’s experiences could provide models in a rural setting to guide future entrepreneurs. Both the challenges and the opportunities of starting new businesses will need to be addressed in rural communities across Japan. What Would You Do? As an investor, what would you do to support A0 as it faces new opportunities and challenges as a business? Explore the following questions: n How can A0 and SIIF build a thriving nature-positive business in a struggling rural community? n What is the role of SIIF in supporting A0 in difficult times? Should it provide ongoing, long-term technical assistance during unpredictable socioeconomic downturns? n How can A0 and SIIF build trust with community members to attract customers and employees and garner political and financial support for expansion needs? n How can A0 and SIIF expand investors? n How should A0 and SIIF share lessons with other entrepreneurs in the communities in which they operate to relocate and help accelerate revitalization and meet needs of employees relocating from cities? n What is A0’s role in working with shareholders to measure social, environmental, financial, and systems changes?
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Ten Years in the Making
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